Week 1

For the first week our group focused on selecting a brief, selecting individual roles, coming up with ideas and understanding the brand of our selected brief.

For selecting a brief, we knew we wanted something fairly open, fun and potentially more artistically oriented. After looking through all the potential briefs we decided that the John Lewis and Partners brief best suited this and held the most interest for us. For the roles of the group, I was selected as the groups director and character designer, as I wanted to to try having a more leading role and I have a specific interest in character design. Ava decided to work on storyboards and scripting while Rhys is focusing on backgrounds and other smaller tasks.

To better understand our brief, we decided to visit a local John Lewis department store in the hopes that we could be inspired by their products, clientele, ethos and store branding. We quickly understood that John Lewis focuses on a high end feel, with high quality merchandise and expensive looking interior. We particularly gravitated towards their gifting section as not only was this highlighted in the brief, but we loved the look and variety of the wrapping paper and gift bags. We felt that this could be a really interesting aspect to incorporate into our project.

Finally we had a meeting to discuss initial ideas for the project, with us all agreeing that we really wanted to incorporate time and the seasons to fit in with the idea with 'giving though out the year' as well as the idea of experiences and memories.