Week 2

This week I focused on designing the characters for our short animation. We decided on having a family with two parents and a young child. We chose this to help it better relate with our target audience (adults in mid 20s to mid 30s) meaning the child would be fairly young as the parents are still young adults.

I wanted to keep the designs fairly simplistic while still being interesting and individual as we have limited time to create this animation. For this, the characters are built using simple shapes and have basic but appealing features. To improve these designs I want to figure out a way to give them their own individuality and presence within the animation while still having a cohesive look.

Next I plan to finalise these designs and being creating character boards for each of them.